🚨 THIS IS YOUR INVITATION. JOIN THE MOVEMENT. 🚨
Not a trend.
Not aesthetic wellness.
Not merch you buy and forget.
This is NO UR ISH™.
That means KNOW YOUR SH*T — and live like it.
This line exists for people who are done shrinking, done settling, and done absorbing toxicity disguised as love, loyalty, tradition, or “that’s just how it is.”
You don’t have to be perfect.
You do have to be intentional.
🌱 NOURISH YOUR MIND
Feed it truth, not fear.
Education, clarity, self-awareness, and emotional intelligence.
Stop gaslighting yourself.
Stop confusing chaos for connection.
🌱 NOURISH YOUR BODY
Care without shame.
Rest, fuel, pleasure, movement, and boundaries.
Your body is not a battleground — it’s a home.
🌱 NOURISH YOUR SOUL
Protect your energy like it’s sacred.
Because it is.
Not everything deserves access to you.
🌱 NOURISH YOUR PACK
Chosen family over forced loyalty.
Community over isolation.
Support systems that don’t cost you your peace, safety, or sanity.
🔥 KNOW YOUR SH*T
Spot toxicity early and walk away faster.
Set boundaries and ENFORCE them.
Take accountability without self-destruction.
Demand respect — from others and yourself.
Stop calling self-abandonment “love.”
Stop tolerating less than you deserve.
Growth isn’t soft.
Healing isn’t passive.
This is self-respect in wearable form.
🖤 And this isn’t performative.
A portion of proceeds from every single NO UR ISH™ piece supports real causes, not empty slogans:
• LGBTQ+ advocacy, equality, and trans rights
• Women’s rights, bodily autonomy, and domestic abuse survivors
• Mental health awareness, access, and stigma reduction
• Cannabis legalization, reform, and education
🎗️ THE DESIGNS MEAN SOMETHING.
These aren’t random colors — they’re intentional signals.
Purple highlights represent survival, resilience, and support for domestic abuse and women’s advocacy organizations.
Rainbow and trans-inspired highlights represent visibility, safety, and support for LGBTQ+ and trans communities.
Green accents represent growth, grounding, mental health awareness, and cannabis reform.
Gold or distressed metallic tones symbolize earned confidence, protection, and self-worth.
👕 THE PIECES THEMSELVES
Premium quality.
Unisex and inclusive fits.
Built for everyday wear, layering, and real life — not just photos.
Designed to feel as good mentally as they do physically.
This isn’t about being “positive” all the time.
It’s about discernment.
It’s about autonomy.
It’s about choosing yourself — even when it’s uncomfortable.
If this hits, it’s because you’re ready.
Ready to stop shrinking.
Ready to stop explaining your worth.
Ready to protect your peace.
🌱 Nourish your mind.
🌱 Nourish your body.
🌱 Nourish your soul.
🌱 Nourish your pack.
🔥 KNOW YOUR SH*T.
NO UR ISH™ — Join the movement.
